Meet Ku Guo Er (酷果儿), the new AI-powered Nutfruit Ambassador at the heart of INC’s 2026 campaign in China. Created with China’s Gen Z in mind, Ku Guo Er shares simple recipes, nutrition knowledge and everyday inspiration to show just how many ways there are to enjoy nuts and dried fruits. Her message is simple: #UnlockNewWaysToEnjoyNutfruits.
But you don’t need to be in China—or Gen Z—to take inspiration from her. Here are some of the ideas behind Ku Guo Er’s content that anyone can bring into their everyday routine.
🥜 Make Your Everyday Snack More Interesting
A handful of nuts makes a convenient snack, but Ku Guo Er encourages her followers to get creative.
Try combining nuts with fresh or dried fruit, adding them to yogurt, or creating your own snack mix. Playing with different flavours and textures can help keep everyday healthy choices interesting.
🍓 Give Breakfast an Easy Upgrade
Breakfast is one of the simplest places to introduce more nuts and dried fruits into your day.
Sprinkle chopped nuts over yogurt or oatmeal, add dried fruit to a breakfast bowl, or blend them into your favourite morning recipes. Small additions can bring extra flavour, texture and valuable nutrients without requiring a completely new routine.
🥗 Think Beyond Snacking
Nuts and dried fruits don’t have to stay in the snack cupboard.
Ku Guo Er’s recipe videos explore creative ways to use them across meals, drinks and desserts. Nuts can bring crunch to salads and savoury dishes, while dried fruits can add sweetness and contrast to all kinds of recipes.
The idea is to experiment: how could you add a Nutfruit twist to something you already love?
🔬 Make Nutrition Easier to Understand
Ku Guo Er also turns nutrition science into short, easy-to-understand videos.
Instead of complicated scientific terminology, her content looks at practical questions: What nutrients do different nuts and dried fruits provide? Why do they matter? And how can these foods fit into a balanced diet?
It’s part of a wider goal to make reliable nutrition information easier to understand—and easier to put into practice.
✨ Healthy Habits Can Be Creative
Perhaps the biggest takeaway from Ku Guo Er is that healthy eating doesn’t have to be boring or complicated. Trying a different topping at breakfast, creating a new snack combination or adding nuts and dried fruits to a favourite recipe are all small ways to bring more variety into your diet.
That’s exactly what #UnlockNewWaysToEnjoyNutfruits is about: discovering new ideas, experimenting with food and finding healthy habits that fit naturally into everyday life.
So, take a little inspiration from Ku Guo Er and try something different today. What’s your favourite way to enjoy nuts and dried fruits?
Show us your creations! Share your festive favorites on Instagram or TikTok @nutfruitpower — we can’t wait to see your holiday magic in action! 🎉📸
