In today’s digital landscape, capturing the attention of Gen Z requires more than traditional advertising. Young audiences are looking for creators they can relate to—people (or in this case, virtual personalities) who entertain, educate, and naturally fit into their everyday lives. This is the thinking behind Ku Guo Er (酷果儿), the AI-powered Nutfruit Ambassador created as the heart of the 2026 China campaign.
Rather than acting as a conventional brand spokesperson, Ku Guo Er is designed as a lifestyle creator. She shares recipes, daily routines, healthy habits, and creative ideas that make nuts and dried fruits feel like a natural part of modern life. Her personality reflects the values of China’s Gen Z: creativity, authenticity, confidence, and self-expression.
The campaign itself is built around a simple but powerful idea: inspiring young consumers to rediscover nuts and dried fruits through creativity and fun. Instead of focusing only on product benefits, it encourages people to experiment, create, and share new ways of enjoying Nutfruit under the campaign message #UnlockNewWaysToEnjoyNutfruits.
🎥 Two Content Pillars
Ku Guo Er’s content strategy revolves around two complementary video formats that combine education with entertainment.
Nutrition Videos 🥜
Nutrition can often feel complex or overwhelming, especially when scientific research is presented in technical language. Ku Guo Er bridges that gap by transforming the latest nutrition news and research into engaging, short-form videos that are easy to understand.
Rather than simply presenting facts, she explains why nutrients matter, how nuts and dried fruits contribute to a balanced diet, and what recent scientific discoveries mean for everyday consumers. The objective is to build trust by making evidence-based nutrition accessible, helping audiences learn something valuable in less than a minute.
By translating science into simple, engaging storytelling, Ku Guo Er positions herself as a reliable source of information while maintaining the entertaining style expected on Chinese social media platforms.
Recipe Videos 🍓
Knowledge alone rarely changes habits—but inspiration does.
The second content pillar focuses on creative recipe videos that show fresh, playful ways to incorporate nuts and dried fruits into everyday meals, snacks, breakfasts, desserts, and drinks.
These videos are designed to feel approachable rather than instructional. Every recipe is simple enough to recreate at home while encouraging viewers to experiment with their own ideas. Whether it’s transforming a traditional breakfast, creating a healthy afternoon snack, or adding an unexpected twist to a dessert, each video reinforces the campaign’s core message: there are always new ways to enjoy Nutfruit. 🍽️
This content also connects naturally with the campaign’s influencer challenge, where creators and consumers are invited to share their own recipes and interpretations using the campaign hashtag, creating a continuous flow of user-generated content across platforms.
A Consistent Voice Across China’s Social Platforms
Ku Guo Er’s personality extends beyond individual videos. Each platform plays a different role in strengthening her relationship with the audience.📱
On Douyin, she delivers fast-paced recipe videos designed for discovery and participation. On Xiaohongshu, she shares lifestyle moments, sports, healthy routines, and homemade recipes that feel authentic and personal rather than promotional. Meanwhile, WeChat supports the campaign with richer editorial content and longer visual articles that expand on recipes and ideas introduced through video.
This integrated approach allows Ku Guo Er to meet audiences in different contexts while maintaining a consistent personality and message.
More Than an AI Character
Ku Guo Er is not simply a virtual influencer created to promote a product. She represents a new way of communicating with younger consumers—one built around authenticity, education, creativity, and participation. ✨
By combining nutrition education with entertaining recipe content, she becomes both a trusted source of knowledge and a relatable lifestyle companion. Instead of telling people to eat more nuts and dried fruits, she inspires them to discover new habits, recreate ideas, and become part of a growing community that celebrates healthy, creative everyday eating.
Ultimately, Ku Guo Er transforms Nutfruit from a simple snack into a lifestyle—one that feels fresh, social, and perfectly aligned with the interests of China’s next generation of consumers.
Show us your creations! Share your festive favorites on Instagram or TikTok @nutfruitpower — we can’t wait to see your holiday magic in action! 🎉📸
