The INC attended from April 22 to 26 the EB Experimental Biology 2017 Conference & Exhibition in Chicago. Gathering an estimate of 14,000 attendees and 300 exhibitors, the event was the chosen scenario where to present the Nuts for Gifts global dissemination plan through a newly designed specific booth.
The booth showcased the basic ideas of the “Nuts for Gifts” project: nuts as a highly-valued gift object and an opportunity to challenge one’s DIY abilities. “Nuts for Gifts” brochures were available for the visitors. Besides, examples of handcrafted nut-based gifts were displayed at the booth in order to convey what the final result of the entire “Nuts for Gifts” philosophy looks like. On the other hand, the EB also resulted in an outstanding occasion to be present and visible at one of the world’s major events regarding nutrition, a pivotal field of the INC’s activity. The institution harnessed its presence in Chicago to disseminate its funding opportunities, that were promoted thank to brochures at the visitors’ disposal.