Advertising Rates

WEB SITE AND NEWSLETTER: ADVERTISING OPTIONS ONLINE

Increase your exposure on the web by advertising with us. Our web site receives over 5000 visits per month. Our monthly Newsletter is sent out to over 1200 addresses, from INC members to industry related companies, operators, nutritionists, scientists and government institutions from over 50 countries.

Advertising options:
1. Place a banner advertisement on our web site linked to your web site.
2. Place a banner advertisement on our Newsletter with a link to your web site.

We can accept gif, jpg or animated banners.

Discounts:

	6 months: 6% discount
	12 months: 8% discount

Specifications:

	Fees for all banners must be prepaid before appearing on our site.
	Banner design not included in the price.
	INC reserves the right to limit the number of banners.
	INC reserves the right to refuse banners that are not appropriate for this site. We reserve the right to cancel a banner at any time. Fees will be refunded on a prorated basis.

THE CRACKER MAGAZINE

The Cracker magazine is the official voice of the International Nut and Dried Fruit Foundation and the only international magazine dedicated to the nut and dried fruit industry. The magazine features industry leaders, government officials, guest food experts and researchers who provide a global network of information: new crop information, production, trade and consumption statistics, quality controls and standards, government regulations and trade issues, new promotional ideas and late breaking news. With a circulation of more than 2.500 copies The Cracker is distributed to the public and consumers in general, the competent government and autorithies, professional nutrition experts, nut and dried fruit producing, distibuting and marketing companies. The Cracker is published 3 times each year: March, July and November. Advertising in The Cracker keeps your company visible to industry leaders internationally.

Double Pg Center Spread 4000 EUR 1/1 page 2100 EUR 1/2 page 1400 EUR 1/4 page 900 EUR 1/8 page 600 EUR		Double Pg Center Spread 7500 EUR 1/1 page 4100 EUR 1/2 page 2700 EUR 1/4 page 1700 EUR 1/8 page 1100 EUR
Double Pg Center Spread 11200 EUR 1/1 page 5300 EUR 1/2 page 3300 EUR 1/4 page 2200 EUR 1/8 page 1400 EUR		FOR 3 ISSUES ONLY (rotated after 3 consecutive issues to the next paid advertiser): 1/1 back outside cover page 6600 EUR 1/1 back inside cover page 6400 EUR 1/1 front inside cover page 6400 EUR 1/1 first front four page positions 5900 EUR

INVOICING

SIZE
1 Page, bleed-off page - 210 mm, 8 1/4" x 297 mm, 11 3/4"
1 Page, type area - 180 mm, 7 1/8" x 260 mm, 10 1/4"
1/2 Page, horizontal - 180 mm, 7 1/8" x 127 mm, 5"
1/4 Page, horizontal - 180 mm, 7 1/8" x 61 mm, 2 3/8"
1/8 Page, horizontal - 90 mm, 3.5" x 61 mm, 2 3/8"

DISCOUNTS

5% for a 6 issue-contract
10% for 9 issue-contract
5% for a double page

COPY AND CONTRACT REGULATIONS

Fraudulent or misleading advertising not accepted.
All questionable copy subject to approval.
Publisher reserves right to reject any copy deemed unacceptable and assumes no liability for advertisers or claims made in advertisements.

CANCELLATION POLICY

Cancellations cannot be made after closing date of contracted issue.
Contracts may be discontinued by either party on 30 days written notice.
Publisher reserves the right to cancel space bookings or contracts with advertisers were payment remains outstanding from previous issue.

MECHANICAL REQUERIMENTS

Advertisements supplied in supported programs with a color proof and fonts will be accepted. Supported programs are InDesign, Quark, PageMaker, Illustrator, Freeland and Photoshop. Unsupported Programs may not work due to inability to translate into a printing standard program. Unsupported programs are Power Point, Publisher, Corel Draw, Microsoft Word, Omi-page etc. These are media programs, not printing based programs and they need to be translated or remade in programs that work well in the printing industry. Advertisements can be transfered to our FTP site (File Transfer Protocol), which is accessible using Internet Explorer or any variety of FTP software.

To ensure the integrity of the advertisement we request color proof and fonts to be sent to:

Steve Wong
The Cracker Designer
4269 Stencar Drive
Fair Oaks, CA 95628
USA
Phone: +1 916 289 3883.

CORRECTIONS

Corrections can not always ensure the original artistic integrity of an advertisement. Black type on a white background will work fine. If changes are being made to colored type on a colored background a box will have to be created for the new information. This box will not exactly match the original ad. The best way to ensure a good clean ad is to provide new films. Each correction will be billed according to how much work is involved in the correction.

PAYMENT TERMS

15% Commission to qualified advertising agencies.

Payment terms net 30 days in EUR only.

Full payment due by credit card, bank transfer, or check.

A late payment charge of 1.5% per month will be made on past due accounts over 30 days.

All advertisement contracts booked in advance will be charged 50% non-refundable of the total ad contract amount.