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The official voice of the International Tree
Nut Council and only international magazine dedicated to the tree nut industry, is published three times a year in January, April, and September with a circulation of some 2500 readers.
The magazine is free to INC members and cost EUR 170 for subscribers annually due in January.
The magazine features industry leaders, government officials and guest food experts and researches who provide a global network of information:
4 WORLD NEWS
World Hazelnut Book available; Snack nuts grow in Europe.Cashew Council election results.
U.S. HEALTH CLAIM BOOSTS SALES
Nut marketers are creatively marketing the FDA health claim to customers to boost sales. Look inside for aggressive ads.
26 LAS VEGAS CONVENTION DETAILS
INC members will be rushing to beat the 30 January, 2004 deadline to register for Las Vegas and save $200. Exciting venues are unveiled.
32 NEWS FROM KENYA
INC Ambassador unveils plans for Kenya to expand macadamia nut consumption and create new jobs and revenue.
34 HOW INC MEMBERS SELL HEALTH MESSAGE
Nucis Spain, the Almond Board of California, Australia and Japan promote healthy nut message to consumers and influenceRs and get media coverage in the process. Helmut Dankert to open Nucis office in Germany.
51 WHY CANCUN FAILED
An international perspective about why WTO talks failed in
Cancun and what the future may be for trading partners.
54 NUTRITION RESEARCH
Is the acrylamide fear real? Macadamia diet reduces cholesterol; Nuts may lower risk for diabetes; Is weight loss possible on a nut diet?
62 INC INVITED TO SCIENTIFIC ROUNDTABLE
New suggestion for future nut research emerge from Treenut Symposium in Rome. There are cultural differences about how the health message should be expanded.
74 NUT CONSUMPTION TRENDS IN CHINA
Are the Chinese moving away from medicinal beliefs about nuts and endorsing them as a convenience food? The inshell versus shelled market in China.
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